SOLD OUT! The 4th Annual Direct Life Insurance Excellence Awards was held on Tuesday 17th October 2017 in Sydney. It included a Panel Discussion on the topic of "Personalised marketing at scale" with industry leaders moderated by a professional and amusing MC, delicious lunch and drinks, networking opportunities and Awards presentation.
- Date: Tuesday 17th October 2017
- Time: 11am - 2pm
- Venue: Museum of Contemporary Art Australia, Harbourside Room, 140 George Street, The Rocks, Sydney NSW 2000. Entrance is on Circular Quay West. https://www.mca.com.au/visit/
The Awards are based on independent research conducted by Strategic Insight and submissions received from participating companies.
- Overall Excellence
- Customer Service
- Wellness Program
- Product Awards: Term, TPD, Trauma, Trauma Rider, Accidental Death, Income Protection, Funeral Cover, Consumer Credit, Omnibus Product.
“Personalised marketing at scale” is fast becoming an effective digital marketing trend with new technology changing the ability of marketers to reach different consumers with different creative and highly personalised messages. In this session we will hear from experts in the art and science of digital marketing to engage customers and prospects through marketing email automation, data-driven interactive personalised video platforms and chatbots.
Smart Video Australia
Rodd has developed cloud-based personalised video platforms that allows the delivery of breakthrough creative to an infinite sized database on a one-to-one level, in real time.
Chris helps marketing professionals drive growth through personalised marketing, generate revenue, and prove their impact on the business.
Giovanni is a tech enthusiast and entrepreneur with experiences across sectors and geographies, having worked in financial services and technology in London, New York and Sydney.