Life Insurance Sales Channels (Direct/Non-Direct)

Key Benefits

Life Insurance Sales Channels Report provides the first breakdown of the Individual Risk market into Direct and Non-Direct (Advised) sales channels. It also allows a combined analysis by Company and Product Type (Term, TPD, Trauma and Income Protection). Trend Analysis and Market Share reporting can be analysed within each section, and the proportion of Direct Business that makes up each company's results over time (in total or by product type) can be reviewed.

Key Features

  • Data: In-Force, New Annual Premiums, by product and company, with 6 years quarterly history.
  • Products covered: Lump Sum, Income Protection, split by product options/riders.
  • Format: Spreadsheet
  • Updates: Quarterly


This report utilises proprietary Direct Risk data, with a change of statistic to exclude Single Premium business but expanding the dataset into a complete quarterly history back to June 2009 split by Company and Product Type. This Direct Risk history has then been analysed alongside our Detailed Risk History report to split the entire Individual Risk market into Direct Business and Advised/Non-Direct Business.

More Information

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