NEW July 2015. Direct Life Insurance Benchmark Grading is a new initiative by Plan For Life to issue an independent Benchmark Grade of "AAA" or "AA" for Direct Life Insurance Products based on an in-depth actuarial and holistic benchmarking approach.
Whilst any Product can be scored, only products that exceed a high scoring level will receive a Benchmark Grade of "AAA" or "AA". Participating Companies may nominate those Products for which they would like Plan For Life to provide a Benchmark Grading. Detailed results and methodology will be provided and may be referred to in external communications.
- May be used in all external marketing material and communications
- Benchmark Grades provided in the form of a logo (electronically)
- Benchmark Grade is valid for a specific year (referenced in the logo)